Toyota will launch a small SUV aimed directly at the 2015 Nissan Juke. The 2016 Toyota C-HR concept that was shown at last year’s Paris Motor Show was supposed to be a preview of the upcoming car, although there were clearly a lot of non-production touches in that design. And though it still isn’t the official production version of the car, Toyota has just debuted a new C-HR concept for Frankfurt that is obviously much more practical than the Paris version. The design is still quite bold though, and Toyota says that it was made to gauge reactions from key demographics, i.e. European twentysomethings.
Enough of the elements form the Paris concept carry over that it seems Toyota really is serious about taking some real chances with this crossover. But that plan has been working pretty well for Nissan so far, so the segment is clearly one where customers are looking for something that really sticks out. The plan is for this to be a global vehicle, but Toyota has been very obvious about concentrating on Europe. Toyota’s stated reason for this is that Europe is the most demanding market for these kinds of vehicles, so if the C-HR can work there, it can work anywhere.
Continue reading to learn more about the Toyota C-HR Concept.
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