The “personal luxury vehicle” is an idea that many U.S. automakers have tried to make work over the years, with varying levels of success. The idea was a coupe or convertible meant more for luxury than outright speed, a bit like a grand tourer but with more of an American flavor. Many of these models tanked even before European grand tourers were readily available and well-known in this country. Only a couple of cars managed to make it work, and one stayed stay alive for 10 generations spanning 50 years. That car was the Cadillac Eldorado, and it remains one of the best loved classic Cadillacs.
The Eldorado started off as a concept car in 1952, to mark Cadillac’s 50th anniversary. This being the golden anniversary, the name Eldorado (the name of a mythical city of gold that the Spanish were searching for in South America) was chosen. The idea specifically came from Mary-Ann Marini, a secretary at GM’s marketing department. The car was a flagship vehicle for many of the years that it was produced, and it was always used as a way for Cadillac’s designers to try out new and bolder styling ideas.
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