Ever since it made its debut in 1975, the BMW 3 Series has become the face of the Bavarian company’s automotive portfolio. Six generations and five body styles later, the 3 Series is still hitting its stride as BMW’s best-selling model, accounting for almost 30 percent of the company’s annual automotive sales volume. The launch of the BMW 330e, the first hybrid model of the 3 Series family, is the latest variation of the popular line and one that BMW believes will be the next step in the 3 Series’ continued evolution.
The 330e isn’t BMW’s first venture into the world of hybrid vehicles. That distinction belongs to the 2015 BMW i8 and 2015 BMW i3. But the 330e does have a distinction of its own as the first Bimmer from an already existing line to get the hybrid treatment. BMW used technology developed for both the i8 and i3 to carve down this new road for the 3 Series, confident that the 330e will be able to pick up where the two “i” models left off and showcase the advancements the company has made in hybrid technology to a more mainstream audience.
Whether the 330e can accomplish that remains to be seen. But that’s a topic for another time. The 300e will be unveiled at the Frankfurt Auto Show next week.
Continue reading to learn more about the 2016 BMW 330e Plug-In Hybrid.
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