Toyota designers and engineers have spent the last two years collaborating with students at Clemson University’s International Center for Automotive Research to design a new car. The project is called “Deep Orange” and, after two years of work, the team has designed, engineered, and hand-built what it is calling the uBox Concept. The project is intended to develop interested from the “next generation” of car buyers, dubbed Generation Z, and is designed to provide utility and recreation on the weekend but serve as an office space during the week.
Johnell Brooks, an Associate Professor in Clemson’s graduate engineering program, said, “Deep Orange gives students’ hands-on experience with the entire vehicle development process, from identifying the market opportunity through the vehicle build. It’s like automotive boot camp for the real world, and it wouldn’t happen without industry partners like Toyota.”
The uBox Concept made its debut on April 12th at the Society of Engineers World Congress and Exposition in Detroit, Michigan. It features an um… interesting design on the outside and a good portion of the interior components can be customized and created with 3D printing technology. All told, it isn’t a bad design for a group of students embarking on their first major design and engineering project, so let’s take a closer look at the uBox concept and see just how the students did.
Continue reading to learn more about the 2017 Toyota uBox Concept.
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