Despite the number of hybrid vehicles introduced over the last dozen years or so, none have really been able to take too big of a bite out of the sales figures for the poster child of hybrids, the Toyota Prius. Hyundai looks to change all of that with its own dedicated hybrid hatchback.
First spied on the back of a car hauler heading to the Arctic Circle for extreme cold-weather testing earlier in 2015, the vehicle has returned into the spotlight in late 2015 as Hyundai released a teaser photo, a few details about its drivetrain, and its official name. With the entire automotive industry now focused on the 2016 Detroit Auto Show, Hyundai has taken the wraps off its new hybrid.
The big news is that the model, dubbed Ioniq, will feature an all-electric drivetrain as in addition to the more familiar hybrid and plug-in hybrid setups you get with the Prius. As for the name, the company says it references "elements of its creation." An ion is an electrically-charged atom, linking to the car’s "clever combination of electrified powertrains," while the second part of the name references it unique place in the Hyundai lineup. Finally, the "Q" is depicted in the vehicle’s logo "as a visual breakthrough, acknowledging the fresh new approach of this advanced, low-emission model."
Granted, the Ioniq comes with a lot of fancy words, but the new nameplate does have at least one thing to brag about: it’s the first production car to offer hybrid, plug-in hybrid, and electric drivetrain in the same exterior package. Having unveiled the Ioniq to local media at its Namyang R&D Center in South Korea, Hyundai has announced that the Ioniq will be displayed at both the Geneva Motor Show and New York Auto Show later this year. Until then, let’s have a closer look at this Toyota Prius competitor.
Updated 01/14/2016: Hyundai dropped the first official images and details on its upcoming Ioniq with weeks before the car’s official debut in Geneva.
Click past the jump to read more about the 2017 Hyundai Ioniq.
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