In some Asian markets, it is fashionable to give cars English names, but picking names that actually mean something or that don’t sound absurd to native speakers isn’t all that important. This is why there are cars with names like Deliboy, Detroit Fish, Life Dunk, Rural Nanny, and Mysterious Utility Wizard. These are all good for a chuckle, but now Nissan has raise the weirdness bar with a new concept called Teatro For Dayz. The big difference between this and the other absurdly named cars is that Nissan tells every detail of what it was doing in picking this name.
Teatro For Dayz goes beyond simple bad English. The word “teatro” is indeed Italian, meaning “theater,” and then there is the intentional misspelling of “days.” This gets into the reason why this concept exists, it is part of a long tradition of car companies clumsily trying to pander to young people. But Nissan is taking it so much further than ever before with this concept, and the press release even goes so far as to invent a new term for young people. This term is “share natives,” implying that they have grown up always talking about themselves on social media.
Continue reading to learn more about the Nissan Teatro For Dayz Concept.
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