GMC really has no idea whether it wants to build a production version of its 2010 Granite Concept. However, it just keeps on extending the trademark. In fact, it’s extended it so many times that it just recently had to file for the trademark all over again.
After using up all five of its six-month extensions for the Granite trademark, General Motors had to reset the entire process and refile on May 26th, 2015. This constant renewing of the trademark means that this name must have some value to the brand, but the it remains unclear what the automaker plans to do with it.
For those who missed it, the Granite Concept was a C-segment crossover with suicide doors, a 1.4-liter turbocharged four-cylinder that likely produced around 150 horsepower, and a high-tech cabin filled with all sorts of gadgets to keep your average tech nerd plugged in.
Why GMC never actually produced this Fiat 500X, Jeep Renegade, and Mini Countryman competitor is likely because the market wasn’t quite ready for an SUV this size. Now with these small SUVs sprouting like weeds in late spring, GMC is likely ready to pull the production trigger.
Now, don’t look for the suicide doors, the futuristic cabin, and all the gadgetry. Instead, look for a clean, compact people hauler with more traditional looks than its main competitors and slightly more off-road capabilities.
Continue reading for the full story.
General Motors Trademarks "GMC Granite" originally appeared on topspeed.com on Wednesday, 3 June 2015 17:00 EST.
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