GM executive vice president Mark Reuss recently discussed some of automaker’s plans for the future, including Cadillac’s focus, Chevrolet’s outlook, and even the future of the Buick Avenir.
In a discussion with reporters at the NYAS, Ruess said he didn’t want Cadillac to try to “out-German the Germans,” but rather concentrate on reaching a younger generation. “There’s an opportunity there for those people to drive something different than what their parents did.”
What makes Cadillac different? Reuss thinks it’s “...probably different value equation, probably different powertrain equation, probably different styling equation, that’s very American. And not syrupy retro.”
“We’ve got an ATS-V that’s going to flame the M3 and M4,” Reuss continued, “and then we’ve got a CTS-V that’s a 200-mile-an-hour hammer. Those are credibility punctuations.”
Reuss also said he was open to a Cadillac sports car, but that GM was “...trying to fill in as a priority the Cadillac entries that we don’t have in the marketplace on a volume and profit basis first.”
Regarding the new Chevy Volt, Reuss said that the toned-down exterior aesthetic was a response to market demands, adding that the last model didn’t sell due to a design that looked a bit like a “science experiment.”
Reuss was also supportive of a production version of the Buick Avenir concept, if vaguely: “It was such a hit, what would it look like in production, what would it cost to do it. So that’s where we’re at."
Continue reading to learn more about what Mark Reuss has to say about GM’s cars.
Mark Reuss Talks About GM's Direction originally appeared on topspeed.com on Saturday, 11 April 2015 18:00 EST.
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