Erik Buell has broken his silence on the issue of Erik Buell Racing’s closure. Buell released a statement on his Facebook page, explaining the cause behind the company’s closing and hinting at what lies ahead for the embattled motorcycle brand.
In his statement, Buell pretty much confirmed what a lot of people had suspected: the company didn’t have enough money to sustain operations. No matter what people say, money is still the engine that makes companies run and EBR just didn’t have enough of it to remain in operation.
It’s a sad turn of events that really encapsulates the tricky and extremely competitive nature of the motorcycle industry. For a while, EBR was able to ride that wave cleanly as it built a host of impressive superbikes ranging from the 1190RS, 1190RX, and 1190SX. It also achieved a great deal with its partnership with India’s Hero Motorcycles, creating what Buell described as “revolutionary work” on the HX250R, Leap, SimplEcity, iON, and RnT models.
But in the end, EBR just couldn’t sustain all the costs that came with running a pretty expensive operation. It tried to stay above water for as long as it could, but in the end, the weight of its financial problems was just too much to overcome.
So is this the last we see of Erik Buell Racing? Its founder doesn’t think so, which is the right attitude to have in times like this. Despite the problems plaguing his company, Buell reassured everybody that he was going to make “every possible effort” to help EBR’s next incarnation get into the best business and financial shape as possible.
That’s far from a guarantee at this point so the best we can all do is hope that Buell can follow through on his promise.
Continue reading to read more about Erik Buell’s statement regarding the closure of EBR.
Erik Buell Issues Statement Addressing Closure originally appeared on topspeed.com on Wednesday, 22 April 2015 14:00 EST.
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