Big changes are on the horizon for Aston Martin. Speaking at the Shanghai Motor Show, CEO Andy Palmer outlined plans to replace every car in Aston Martin’s current lineup within the next five years, which means replacements for the DB9, Vantage and Rapide by 2020. In addition, Aston could add up to three new models in the same time frame.
This “Second Century plan,” as Palmer calls it, will combine traditional Aston Martin values with new means of propulsion and new vehicle types. “The Second Century plan not only delivers exciting and highly desirable new luxury sports cars in the traditional sense, but also embraces new powertrain technology,” said Palmer, “I have challenged not only convention but also my team to investigate an electric version of the Rapide, a product which will undoubtedly be attractive for the China market.”
Continue reading to learn more about Aston Martin’s future plans.
Aston Martin Plans To Replace Its Entire Lineup In Five Years originally appeared on topspeed.com on Wednesday, 22 April 2015 15:00 EST.
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