Collaborations are always a big part of the auto and motorcycle industries. One company does this while the other does that. It’s a simple formula that has yielded a lot of positive results. But every so often, a certain manufacturer decides to do it differently. Instead of tying up with another company, it goes through its own separate industries to build something that, for better or for worse, will get a lot of attention.
Yamaha recently took that route with Project AH A MAY. In case you didn’t notice, that’s “Yamaha” spelled backwards. Anyway, Project AH A MAY is an undertaking that allowed two of Yamaha’s divisions to build something of the other’s expertise. That’s exactly what Yamaha did with Yamaha Corporation, which specializes in building musical instruments, and Yamaha Motor Co., the division that specifically builds motorized vehicles, including motorcycles, ATVs, and boats.
The basic gist of Project AH A MAY is for both divisions to build something that the other typically builds without any constraints related to production. In other words, they could let their imaginations completely go overboard if need be. Well, from the results of this endeavor, Yamaha Corporation certainly did that with its interpretation of what a Yamaha motorcycle would look like.
The result is called the Yamaha √. Don’t be confused at the use of the mathematical symbol because that’s exactly what Yamaha Corp. did. In simpler terms, the bike is called the Yamaha Root and yes, the design is unlike anything we’ve ever seen from Yamaha Motor Corp, or any other other motorcycle manufacturer for that matter.
Click past the jump to read more about the Yamaha √, or Yamaha Root in case you’re still confused about the use of the symbol.
Yamaha Root is the Brainchild of a Yamaha Collaboration originally appeared on topspeed.com on Tuesday, 17 February 2015 16:00 EST.
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