As the largest car company in the world, Toyota stands as a titan above the rest of the industry, but it has a pretty big problem: Its customers keep getting older. Toyota has made moves to address the trend in the past, the biggest of which was establishing Scion as a youth-oriented brand, but FR-S aside, that plan sort of backfired.
Now, Toyota might be implementing yet another new strategy to get the attention of millennials. Speaking with Automotive News at the Detroit Auto Show, Toyota General Manager Bill Fey divulged potential plans to leverage the TRD brand (Toyota Racing Development) into a few existing models, most likely starting with the Camry.
"I think we’d probably start with Camry and see if there is a little magic we could work with some of the TRD equity that we have," said Fay. "Camrys are out there during season racing every Saturday and Sunday in NASCAR. So, I think there’s a logical fit there." A Camry TRD could arrive by the end of 2015.
Fay didn’t elaborate much on what a Camry TRD would look like, but did suggest some NASCAR-inspired modifications were being looked at. We wouldn’t expect to find an 850-horsepower V-8 from a Sprint Cup racer under the hood, but a sportier suspension, a more-aggressive appearance package and a slight bump in power seem likely.
Click past the jump to read more about Toyota’s future TRD models.
Toyota Plans TRD Expansion originally appeared on topspeed.com on Wednesday, 11 February 2015 18:00 EST.
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