dimanche 22 février 2015

Nissan Explains Why The GT-R LM Nismo Is More Than A Marketing Exercise: Video

Unveiled with bells and whistles at the 2015 Chicago Auto Show, the GT-R LM Nismo brings two major talking points in motorsport. First of all, it represents Nissan’s first return to the queen category at Le Mans 24 Hours after the R391 only managed 8th place in the 1999 race. Second of all, it is the first front-engined, front-wheel-drive car to ever race at Le Mans 24 Hours since a 1928 Alvis, from the now-defunct British carmaker.


Perhaps like you, I was equally flabbergasted and suspicious of Nissan’s announcement, thinking that the FWD GT-R LM Nismo is not much different in scope than the ill-fated ZEOD RC prototype. In other words, both models seem to take an entirely different approach to racing just for the sake of being different, thus earning marketing points for their courage. It turns out I’m not the only one following this line of thinking, so Darren Cox, Nissan’s Global Head of Brand, Marketing and Sales wanted to set things straight in this 2015 Chicago Auto Show interview.


Cox tries very hard to prove his point, but in the end I’m not entirely convinced that the reasoning behind the GT-R LM Nismo’s architecture is to try a new way of designing cars for Le Mans. Why? It’s simple, over a century of motorsport is more than proof that RWD and/or AWD is the only way to go fast around a track, with FWD cars almost always being plagued by understeer and severe front tire wear.


Click "Continue Reading" to learn more about the Nissan GT-R LM Nismo.


Nissan Explains Why The GT-R LM Nismo Is More Than A Marketing Exercise: Video originally appeared on topspeed.com on Sunday, 22 February 2015 23:00 EST.


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