When it comes to automobiles, Germany has always been at the top of the game. About a century ago it had Daimler, Auto Union, Maybach, and Horch. Now, it is home to Porsche, Mercedes-Benz, Audi and BMW. In a couple of months, however, the country’s automobile industry will grown to include yet another member. Actually, it’s safe to say Germany will regain one of its former producers, as Borgward is set to start building cars again after a 54-year hiatus. The big comeback will take place at the 2015 Geneva Motor Show on March 3rd, where the historic brand plans to showcase something new for the first time in more than five decades.
The marque’s revival has been led by Christian Borgward (the grandson of company founder Carl F.W. Borgward), and business partner Karlheinz L. Knöss. "We began shaping and designing the future of Borgward nearly ten years ago and are now ready for the next step," said Knöss in a statement. Borgward also released a 50-second video, mostly showing archive footage of the brand. Other than a 1950s-looking coupe profile at the end, there’s no indication as to what vehicle the Germans will bring to Geneva. If I were to guess, I’d say a concept car previewing an upcoming compact is the most likely scenario.
Click past the jump to read more about the Borgward’s revival.
Borgward Will Be Revived In Geneva After 50 Years originally appeared on topspeed.com on Tuesday, 10 February 2015 06:00 EST.
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