BMW’s i division may have brought us the electric BMW i3 and the Plug-in BMW i8, but it also brought fear that BMW would merge the the i and M divisions, potentially taking away from the “Ultimate Driving Machine” image associated with the brand’s M-car lineup. Even still, BMW remained adamant that the two divisions would remain separate for the foreseeable future. Well, until now, that is, as BMW’s Head of Product Management – Alexander Kotouc – has hinted that the two brands could eventually merge: “If we built something like a high-performance car or a supersports electric car, why shouldn’t it be something like an iM car?”
That’s the word that comes from Car Advice, who was on the scene in Australia when the BMW 530e iPerformance made its local debut. Kotouc claims that the reasoning behind this possibility in the future stems from the fact that people are willing to step into a car that is “part-electric,” but they still want all of that M goodness we’ve all grown to love. It’s the main reason why the brand’s plug-in models with the M Sport package sell so well. According to Kotouc, the brand’s cars will always retain that “ultimate driving machine” heritage, regardless of drivetrain, so there are at least some reassurances on the table. But, what does that really mean for future i and M models? Keep reading to find out.
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