Once a successful company known for building some of Britain’s most exciting sports cars, TVR has had it rough over the last two decades, struggling to come up with new designs after the release of the Tuscan in 1999. Purchased by 24-year-old Nikolay Smolensky in 2004, TVR collapsed in a little more than two years, closing its factories and going into administration by December 2006. After six more years of speculation that the brand might return to the market, Smolensky sold his ownership of TVR to TVR Automotive Ltd, a British company led by Les Edgar, in 2013. Soon after that, Edgar announced that TVR will be revived as a pure British sports car brand with new vehicles to arrive by the end of the decade.
After two more years of silence, TVR slowly began to unveil details about its new product. Come 2016, and we already know that the next-generation TVR is being developed under codename T37, will use a V-8 powerplant, and will be offered with an optional carbon-fiber chassis. TVR also revealed that it the first-year allocation for its future sports car has been already sold out, which is an astonishing performance for an automaker that hasn’t built any cars in decades.
How is this possible when this brand doesn’t have an actual product to show its future customers? Well, while TVR might not be as popular as Ferrari or Lamborghini globally, it enjoys a cult following in Britain. Moreover, TVR enthusiasts seem to trust Edgar, the man who has finally given them something to be excited about.
Although much of the car’s design is still a mystery, a clay prototype displayed at the 2016 London Motor Show and a teaser photo released by company confirm that the new sports car will feature the traditional TVR styling of the 1990s with design cues borrowed from the Sagaris. The covered silhouette is displayed alongside a 1960s TVR Griffith 400, which means that the Brits are considering a revival of the Griffith nameplate.
Either way, we are thrilled to see that TVR is closer than ever to making a comeback, which is why we decided to take a closer look at its upcoming sports car.
Updated 05/20/2016: TVR dropped a new teaser image for its upcoming sports car, and this time its a cutaway image that reveals the chassis of the upcoming "Griffith." Continue reading to learn more about it.
Continue reading to learn more about the 2018 TVR T37.
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