Toyota unveiled the Prius hybrid back in 1997, and since then the model has been through three generational changes — the latest was revealed in 2009. When Toyota released the Prius, it quickly became known as the face of hybrid vehicles. With competition becoming fiercer each year, Toyota needs to keep improving the Prius to keep it in the No. 1 slot in the hybrid market in this next generation.
Well, the new, fourth-generation Toyota Prius was finally unveiled in Las Vegas and as expected, Toyota went for a new look. The Japanese automaker is also using the New Global Architecture platform, making it lighter and cheaper to build, making the Prius the first model to implement the company’s effort to cut development costs by 20 percent through sharing platforms, parts and powertrains. The revised look gives the Prius a sportier look than the current model, much like the difference between the last-generation Corolla and the current model.
Updated 04/20/2016: Euro NCAP released safety tests results for the new Prius. Check the "Safety" section for more details and hit "play" to see the Euro NCAP crash test for the 2016 Prius.
Click past the jump to read more about the 2016 Toyota Prius.
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