FCA has officially pulled the covers off its completely redesign minivan, sporting all new look, a vastly improved interior, and a slew of new technology, entertainment, and safety features – all riding on an all new platform. It’s so new in fact, FCA calls it the Pacifica. Gone is the Town & Country name along (with what FCA hopes) is the stigma about driving a minivan.
It’s no secret Chrysler basically invented the minivan segment back in the 1990s. The 1990 Town & Country revolutionized family travel, combining the space and versatility of the then-popular full size van with a car-like driving characteristic wrapped in a medium-sized package. Thirty years later, the minivan is suffering against the crossover SUV with young, hip parents choosing style over functionality – refusing to “give up” and buy a mommy-mobile.
It’s also blatantly obvious FCA is shooting for the moon with hopes of erasing that stigma of minivans. The new 2017 Pacifica wears a very attractive face, welcomes passengers with an upscale interior, and even offers a hybrid version that appeals to the eco-friendly crowd.
Will the Pacifica be enough to reignite the minivan segment? Perhaps. Chrysler has typically ran the segment, even in recent years with its aging Town & Country. Honda, Kia, Nissan, and Toyota offer highly competitive products, though none seem on the same level as the Pacifica. If any automaker has the chance to impact minivan sales, it’s FCA.
Updated 03/10/2016: Chrysler has announced pricing for the 2017 Pacifica. The new minivan starts at $28,595, which is $1,400 less than the outgoing Town & Country.
Continue reading to learn more about the 2017 Chrysler Pacifica.
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