Wait, what? A Sport Touring edition? Aren’t those mutually exclusive styles of handling? That’s like Chevrolet throwing an SS badge on a Silverado 3500 HD. “The HD SS, the pentacle of high-performance trailer-towing upsets lap records at Nürburgring and Laguna Seca,” the press release would read. While that would be bad enough, it’d be worse if the badges didn’t mean anything. Well that’s apparently the case with Buick’s latest appearance package for its largest SUV, the three-row Enclave.
This special edition Enclave is neither sportier nor cushier, but rather more “blinged out” with a color Buick calls Satin Black Ice. The color can be found on the grille and within the spokes of the 20-inch chrome wheels. The ice blue color is found inside as well, emanating from the dash via LED bulbs. There’s only three body colors offered as well, which include White Frost Tricoat, Crimson Red Metallic, and Ebony Twilight Metallic. What’s more, the Enclave isn’t the only Buick getting the icy treatment. It can be ordered on the LaCrosse, Regal, Verano, and Encore.
Buick says the Sport Touring Edition is a reward for its loyal customer base, citing that 33.4 percent of Enclave sales in 2015 came from returning customers. Though the automaker only has two SUV models, they accounted for 61 percent of Buick sales last year. That percentage will certainly grow with the 2016 Envision crossover hitting the market this summer.
“The industry doesn’t have many success stories better than the Buick Enclave,” said Duncan Aldred, vice president of Global Buick. “It has created a new generation of Buick customers and delivered on their expectations again and again. The Sport Touring Edition is a great update for our flagship crossover SUV as the Buick family continues to grow this year.”
We don’t know who that “new generation” of customer is, but they’ll be able to purchase the Enclave Sport Touring Edition this summer for a slight premium over the 1SL and 1SN trim packages.
Continue reading to learn more about the Buick Enclave Sport Touring Edition.
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