Automakers have always looked at the Super Bowl as the perfect platform to showcase new models, change their image, or, in some cases, remind everyone that they’re still around. Super Bowl 50 saw all three objectives in full display as a total of nine car brands released 11 minutes worth of ads, spending around $96.8 million for the precious real estate. These numbers are actually down from Super Bowl XLIX when nine automakers spent $113.4 million on 13.5 minutes worth of commercials.
Regardless of how many brands released commercials in this year’s Super Bowl, what’s important is that the appeal of doing so remains there. Of the seven automakers, Hyundai had the most ads with four, including Kevin Hart’s “First Date” commercial that won USA Today’s Ad Meter, becoming the first automaker in 28 years to score top honors.
The commercials also saw a steady balance of American brands and their European and Asian counterparts. Jeep and Buick represented the USA with the former releasing two ads to celebrate its 75th anniversary and the latter releasing one commercial to promote the new Buick Cascada.
Mini and Audi also had some air time and the latter’s ad for the new R8 V10 Plus attracting the most searches, as per Kelley’s Blue Book. According to KBB, searches on its website for the R8 model rose 7,780 percent after the “Commander” commercial aired while searches for Audi spiked by 448 percent.
Overall, the auto industry scored big as most of its commercials were regarded as some of the best of the night. But, which one took home top honors in my mind? Read on and find out.
Continue after the jump to watch all the car commercials from Super Bowl 50.
from Top Speed http://ift.tt/1PmaSlb
via IFTTT
Aucun commentaire:
Enregistrer un commentaire