The pickup market is arguably the most competitive auto segment in the U.S., but even then, there’s a clear hierarchy among the top three models. The model that rules the roost is the Ford F-Series, which still holds the title as the best-selling pickup in the States. The consensus second placer is the Chevrolet Silverado, followed by the Ram Truck. Sales figures from January 2016 provides the perfect indication of this hierarchy with the F-Series accounting for 51,540 sold units for the month. That’s followed by the Silverado with 37,863 units and the Ram Truck with 29,938.
So yes, there’s some truth to the perception that the Ram Truck is the perennial third-placer in this three-pickup race. Even when it comes to something as simple as off-road packages, the Ram has been left behind by Ford and Chevrolet and their respective off-road packages, the FX4 and the Z71. But that’s about to change because Ram is finally getting in on the fun with the introduction of its new 4x4 Off-Road Package.
The package will be offered on the 2500 model and will have no restrictions other than the cab size. Ram 2500 owners who opt for the package must have a Crew or Mega Cab to get it. But other than that, the 4x4 Off-Road Package will be available on the 2500 regardless of its engine, trim, or bed length. The package itself isn’t going to be too different from the ones that are used on the F-Series and the Silverado. It’ll have the usual array of mechanical changes to go along with some cosmetic additions, all designed to give the 2500 a fresher look and a more pronounced off-roading capability.
It’s nice to see Ram get in on this game, even if it does feel like it acted a little too slowly to understand the needs of the market. Then again, better late than never, right? Who knows, maybe this package is exactly what Ram needed to close the gap between the F-Series and the Silverado.
Continue reading to learn more about the Ram 2500 Off-Road Package.
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