The mid-size Optima is Kia’s best-seller, and it’s been an impressive contender in a highly competitive market. Between the Toyota Camry, Honda Accord, Ford Fusion and Chevrolet Malibu, there’s not much room for slacking when it comes to family sedans. Kia has worked hard to successfully keep up with the demands of nipping at the heels of the best-sellers, and it follows up on the fresh redesign of the Optima with an equally refurbished Optima Hybrid.
Not to be overshadowed by the introduction of the all-new Niro hybrid, Kia’s gasoline-electric Optima broadens from a single model into a lineup, with the addition of a plug-in hybrid version to the stable. This is as much to improve the breed as it is to keep up with the figurative Joneses: Ford, Toyota and Honda all offer hybrids, and the Optima is available as a plug-in version as well.
Both of the upcoming Optima hybrids are sold under Kia’s new EcoDynamics sub-brand. Kia’s future electric and hybrid projects will also migrate to this umbrella, for stronger brand recognition.
Continue reading to learn more about the 2017 Kia Optima Hybrid.
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