It’s February, which means the auto show circus heads to Illinois for the 2016 Chicago Auto Show (CAS). Advertised as the “largest” auto show in North America, CAS offers exhibitors more than a million square feet of display space to present their wares (did someone say indoor test track?). The crowds are big too, with 3,300 registered media, 1,500 invited media, and over a million attendees total. More importantly, however, CAS claims to be “the nation’s consumer show,” with a reported 80 percent of ticketholders arriving to shop, and 70 percent planning to buy a new car in the next year. Unsurprisingly, this consumer focus also comes with an emphasis on public engagement via social media, especially in the past few years.
First held in 1901, 2016 marks the 108th time CAS has taken place – the most of any auto show on the continent. Almost all the major automakers are expected to arrive with something interesting, including a variety of new SUVs, trucks, special edition vehicles, and sports cars. We’ll keep you updated with the latest as it’s revealed, so check back frequently as CAS really gets rolling!
Updated 02/11/2016: The 2016 Chicago Auto Show is officially underway, and we’re posting all the big debuts right here for your viewing and reading pleasure!
Continue reading to learn more about the 2016 Chicago Auto Show.
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