The SUV and pickup segments in the U.S. are in the midst of their long awaited renaissance, as sales of these types of vehicles have steadily increased in the past couple of years. Chevrolet knows all too well that its top-selling model is a pickup. To be more specific, it’s the Silverado. The numbers certainly back it up. In 2015, Chevrolet sold a total of 600,544 units, according to GM Authority. That’s more than double the sales compared to the Chevrolet Equinox, the second-place car on that list with “just” 277,589 units sold in 2015. The Silverado’s sales momentum has even extended into the first month of 2016 when the the pickup once again set the pace for all Chevy models with 37,863 units sold in January.
Chevy has acknowledged that the popularity of the Silverado can be attributed to a variety of things, and one of those things, albeit not as large scale as others, has been the introduction of special edition versions like the Midnight Special Edition. The popularity of the Silverado Midnight Edition was evident from the start, as Sandor Piszar, Chevrolet’s truck marketing director, indicated when he said that the demand for the model “outstripped supply in a matter of months” and that it “made sense to expand the Midnight Edition and add new models into the fold.” So, beginning in 2016, the Chevy Silverado 1500 LT Z71 is set to join the current crop of Midnight Edition models alongside fellow debutante, the 2016 Chevrolet Colorado Z71.
With both models in the fold, customers now have the opportunity to have their pick of midsize, light-duty, and heavy-duty Midnight editions, each coming with plenty of new features and equipment.
Continue reading to learn more about the Chevrolet Silverado 1500 Z71 Midnight Special Edition.
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