Hyundai’s upcoming Genesis luxury brand is slowly taking shape. Only weeks after it was revealed that Hyundai would spin-off the Genesis into a separate premium brand, new information has revealed that the Genesis brand could include more models other than the previously mentioned G70, G80, and G90.
Filings made by Hyundai with the Korean Intellectual Property Rights Information Service (KIPRIS) back in July 2015 shed some light on some possible new models to come out of the Genesis brand. Some of the names include G60, GC60, GT60, GV60, GC64, GT64, and G65. There have been no indications on what those models could be, but the G60 could turn into the company’s version of the BMW 3 Series and the GC60, GT60, and GV60 names could be variants under the G60 model. At this point, reports have indicated that the current Genesis will be rebadged as the G80 once the Genesis brand goes live. The Hyundai Equus will also move to the Genesis brand under the name G90. Then there’s the G70, which is still a mystery model at this point, but could end up being a rival model to the BMW 5 Series.
If these patent filings bear fruit in the future, the Genesis brand could turn into a full-scale premium outfit sooner than we thought. There’s already talk that the G90 will live up to its flagship status and be the first model of the new brand to make its debut. There’s no timetable on when that’s going to be, but don’t be surprised if it welcomes 2016 with a bang by taking the stage at the 2015 North American International Auto Show in January.
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