Although it has yet to launch the Chiron and the Veyron is sold out since early 2015, Bugatti has extended its presence in the United States by opening two new showrooms. Bugatti’s new dealers in North America are Manhattan Motorcars in New York and Braman Motors in Miami.
“North America is a very important market for Bugatti. About a quarter of our Veyron series, which is sold out, is located in North America and customers here are showing phenomenal interest in the next Bugatti super sports car," said Dr. Stefan Brungs, a member of the Board of Management of Bugatti Automobiles at the inauguration of the new showroom in Manhattan.
The new showrooms were used to introduce a new brand design developed specifically for Bugatti dealers. The dealerships are dominated by blue, the company’s official brand color, and complemented by distinctive lines and clear surfaces "reminiscent of Bugatti super sports cars." The concept includes a heritage section running films and animations highlighting Bugatti’s history, a comfortable lounge area with furniture from Bugatti Brand Lifestyle (including carbon-fiber armchairs), and adaptable background lighting with the company’s red oval logo. The new dealership concept will expand to other showrooms as well.
With these two new showrooms, Bugatti now has 27 dealers in 13 countries. Further dealerships are due to open in Munich, Monaco, and Tokyo over the next few months.
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