Chinese car companies still have a pretty limited stake in any market outside of China itself. The reasons why could make up an entire article on their own, but Chinese auto manufacturers have been trying to increase their presence in other markets — partly by teaming up with foreign companies. This is why Chery Automobiles teamed up with Kenon Holdings of Singapore to form a new company called Qoros with an eye to sell cars all over the world. That was in 2007, and since then the company has debuted its first model, the 3, at the Geneva Motor Show.
The follow up to the Qoros 3 is the Qoros 5, a new flagship model for the brand that is also being shown to the world first in Europe. But, the 5 is being shown at the Milan Expo and not an actual car show, with its actual car show debut coming later at the Guangzhou show. That all suggests that Qoros is playing it a bit safe with the 5. It’s not unusual for such a new company, but showing the 5 in Europe and putting out a press release in English, is a big step that a lot of other, larger Chinese firms don’t bother with yet.
Continue reading to learn more about the 2016 Qoros 5.
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