Lexus has been at the forefront of weird technology that doesn’t directly relate to cars lately. From the first working hoverboard to the electroluminescent paint that pulses in time with the driver’s heartbeat, Toyota’s luxury division certainly has a knack for publicity stunts that make you say “huh.” The latest of these was done with the help of will.i.am, for a performance of sorts of a remixed version of his song #thatPOWER, and you’d be forgiven for thinking it was fundraiser to finally get some proper use of punctuation and capitalization.
Lexus Europe got the use of an airstrip in Spain and brought three 2015 Lexus NXs and stunt drivers. A series of motion-sensing lights and lasers were set up, and the aim was for the stunt drivers to hit the lights in time with the music. Failing to hit the points at exactly the right time would cause the whole system to restart. In essence, this is a giant game of Rock Band with cars, and where will.i.am is also riding along with you and making fun of you when you don’t get it right. What it accomplishes is less clear, but it’s entertaining to watch.
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