If you’ve been following the auto industry, you probably already know that Toyota was the world’s biggest-selling carmaker in 2014, with 10.23 million vehicles delivered worldwide. On top of everyone else for the third consecutive year, the Japanese brand was followed by the Volkswagen Group, with 10.14 million units, and General Motors, with 9.92 million. But does this mean these three brands are the most popular in the world?
Not exactly, and I have just the right infographic to prove it.
In late 2014, search giant Google released its annual Trends report, which included the most-searched automakers. Believe it or not, in the U.S. Toyota came in fourth and Volkswagen didn’t even make the top 10. Ford was the most-searched brand, with Jeep and Dodge in second and third, respectively.
Though it may seem complicated, the reasons for this discrepancy are quite simple. Selling millions of cars doesn’t make an automaker popular. It just means that said manufacturer meets the needs of more customers than others. "Needs" include not just types of cars, but availability and affordability as well. This is why companies that sell more cars produce a lot of econoboxes and focus on emerging markets such as Asia-Pacific and South America.
In other words, most people searching for a Subaru WRX don’t actually buy one. A WRX won’t satisfy a family man’s needs in terms of roominess and cargo space, but a larger sedan or an SUV will. The more affordable the better, and we’re back to why Toyota and Volkswagen came to cross swords for the world’s biggest selling carmaker.
Continue reading for the full story.
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