Diesel has had a hard time catching on in the world. It’s not that it isn’t fantastically efficient, or doesn’t offer stellar performance potential. Ask Gale Banks or Wayne Gerdes (both world record holders in top speed and fuel economy) about diesel’s performance potential. But the simple fact is that frugal isn’t sexy, and sex sells cars. Cars sell on big, loud and stupid awesome as much as anything else — and BMW at least seems to be slowly adapting to that reality.
The 3 Series has long been a Bimmer staple, and diesel models have been favored by those who want BMW chassis dynamics but care more about fuel economy than straight-line performance. The last 320d certainly did provide some of the best of both worlds, but it still wasn’t quite enough to take advantage of the carbon taxation incentives offered in the civilized world. A of couple years ago, BMW upped its efficiency game with the 320 EfficientDynamics package, which used a combination of efficiency refinements to drop the 320d down a tax bracket.
But in spite of saving the average European driver a whopping $87 a month in taxes alone, the 320d ED failed to impress in the sex appeal department. No more, though. As with most of life’s problems, this one proved easy to solve with little more than the addition of a snazzy body kit.
Continue reading for the full story.
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