Audi has announced a new concept that will be revealed at the Frankfurt Auto Show, and it is called the E-Tron Concept. Really devoted Audi fans are probably scratching their heads on seeing this name, since it was already used for a concept that was revealed at the Detroit Auto Show in 2010. That concept was an evolution of the R8 E-tron concept of the previous year, and even though we’ve only seen sketches of the new concept so far, it obviously isn’t the same kind of thing. The new concept will be a crossover, an altogether duller but far more realistic kind of thing.
Complete lack of creativity aside, the recycled name does show us how far electric cars have come in the last six years. When the name was first used, electric concepts were gimmicks used by automakers to show us that they were thinking about the future; today they’re consumer products, just another sort of car to choose from. We don’t have a lot of details about the concept yet, and we won’t until the official unveiling, but it shows promise, and will surely be a precursor to an actual production model.
Continue reading for my full review of the E-Tron Quattro Concept.
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