You might not be able to buy a Ferrari anytime soon, but you’ll be able to own Ferrari as a company, at least part of it anyway. An initial public offering of Ferrari shares will be issued before the end of the year, and Fiat Chrysler Automobiles CEO Sergio Marchionne says the company will be valued at over $11 billion dollars. To put it in Ferrari terms, that’s 288 1962-1964 Ferrari 250 GTOs, sold at top dollar, or 7,846 2014 Ferrari LaFerraris.
“There are clear expectations from ourselves as Ferrari brand is unique,” Marchionne said recently at the introduction of the new 2016 Fiat 500 in Turin, Italy. “There is also a scarcity value as we are just selling a 10 percent stake.”
It was announced last year that FCA would spin off 10 percent of Ferrari to raise roughly $55 million in capital to achieve the ambitious goal of increasing FCA sales by 50 percent by the end of 2018 to seven million vehicles. The first step in reaching this goal will be to pull FCA out of the red, and things are trending in the right direction. Bloomberg says FCA shares have risen by about 33 percent this year.
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