Zero Motorcycles is in the process of bolstering its dealership network in Europe after announcing the establishment of its first official dealership in Italy. Entering the Italian market is a major development for the California-based company, which already counts Germany, Switzerland, Scandinavia, and the Netherlands as markets where it already has a strong presence in.
With the possible exception of Germany, none of the other countries are in equal market footing as Italy. Zero knows that having a presence there would go a long way in expanding its brand profile. Its partnership with local dealer E-move.me is also crucial in that respect since the electric mobility retailer can service clients in Milan, considered as one of the most important cities for electric motorcycles. Interested customers also have a choice of buying Zero’s bikes straight-up, or rent them for a given period of time. Either way, it’s a win-win situation for Zero Motorcycles, which is planning on offering all four of its models from the get-go.
That includes the Zero S street bike and its 185-mile city range and 95-mph top speed and the more powerful SR model that boasts of a top speed of 102 mph. If neither bike is appealing to a specific customer, Zero is also offering the more versatile DS model and the motocross-inspired FX stealth fighter.
All four models should generate strong interest from a market that not only has a long history with motorcycles but more importantly, an open-armed acceptance of electric motorcycles. It all ties back into Zero Motorcycles’ goal of becoming a global brand.
Continue reading to read more about Zero Motorcycles’ entry into the Italian market.
Zero Motorcycles Boosts Presence In Europe With Dealerships In Italy originally appeared on topspeed.com on Thursday, 14 May 2015 18:00 EST.
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