Triumph Motorcycles America has just posted another record-setting first quarter to the year, announcing a 16-percent growth in retail sales year-on-year. The successful three-month run resulted in the company earning acclaim as the top selling European brand in North America, at least as far motorcycle unit sales in the 500cc-plus on-road and dual-sport categories in the US and Canada are concerned.
It’s an impressive achievement made more special on March 31, 2015 when the company reported its highest single day retail sales in the region. The continued growth of Triumph in North America has been trending up consistently in the last four years where the UK brand has posted year-on-year growth in 13 of the last 16 quarters.
Granted, it’s still not on the level as local brands like Victory or Harley-Davidson, but it’s making some strides towards that level. In its current pace, it wouldn’t surprise me if Triumph vaults into that stratosphere in the coming years. Newer and better models in the pipeline could further boost its stock up the market and if the company can also continuing improving on the sturdiness and reliability of their bikes, who knows how high up the ladder Triumph can go.
Its current sales results do say a lot about the gains it has made in North America and if I were a betting man, I’d put money down on the company to add more sales records to their future quarterly numbers. That’s how much faith I have in Triumph and so far the company has rewarded that faith with its record sales in the region.
Continue reading to read more about Triumph’s impressive sales run in North America.
Triumph Posts Record Sales In 1Q Of 2015, Further Cements Its Claim As Top-Selling European Brand In North America originally appeared on topspeed.com on Wednesday, 15 April 2015 09:00 EST.
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