The Scion brand has slipped away from the cutting edge in recent years, and Toyota’s planning a significant product push in the next 12 months to rejuvenate the lineup with fresh ideas and fresh sheet metal. Despite rumors, however, don’t look for a crossover from the youthful brand. Scion’s willing to think outside the box, but it isn’t ready to go there.
As Scion’s sales have slowed and the product line has aged, there’s been some question as to whether the brand has lost its way. Introduced in 2002 as a hipper, younger alternative to the average Toyota, Scion quickly became a major contributor to the revolution in the subcompact market. Small, efficient cars didn’t have to be cheap-looking or boring, Scion opined, and the rest of the industry followed suit. These days the average entry-level car isn’t a ride that you buy just because you can’t afford anything else, but can be an entertaining and classy extension of your personality.
Scion helped to create this climate, but then the revolution seemed to pass it by. Ford, Honda, Mini, Fiat and even Kia and Hyundai became the go-to cars for the automotive hipsters that Scion was hoping to attract. Toyota’s keen to reverse this slide, and to that end unveiled the first of several all-new models at the New York Auto Show.
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Scion Plans No Crossover Anytime Soon originally appeared on topspeed.com on Friday, 17 April 2015 10:00 EST.
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