Online configuration tools have done a lot to help car companies sell optional extras by letting potential buyers see how a car would look in the different colors offered and with certain of the optional equipment, but it seems that they will soon be getting even better.
Ferrari has teamed up with the augmented reality company Zspace to build a dealership showroom tool for tablets, which will allow you to configure a Ferrari while it’s sitting in front of you. This is accomplished with 3D edge tracking, developed by Metaio, allowing you to match up a car on the showroom floor with one of the five Ferrari models for which the program has been written. These are the 2015 Ferrari 458 Speciale and Spider, the F12, the FF and the California.
Continue reading to learn more about the new Ferrari Augmented Reality Showroom.
Ferrari And ZSpace Launch Augmented Reality Showroom originally appeared on topspeed.com on Friday, 17 April 2015 09:00 EST.
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