Since its release in the U.S. in December 2014, the 2015 VW e-Golf has sold a respectable 668 units (as of March 6, 2015). Sure, that’s nothing for a traditional car, but for a niche EV that is only available in certain markets, that is pretty dang good. What’s more, the e-Golf was only available in a single, fully loaded trim level: the SLE. As we move into the 2016 model year, Volkswagen is preparing a lower-level e-Golf Limited Edition to help gauge demand for a less-expensive, lesser-equipped model.
The new e-Golf Limited Edition not only opens the door for more buyers, but it also gives VW the chance to see how well the model would sell among the masses. This is likely phase two of a three-phase launch, and I think the next phase will be a base model that only has the bare necessities. If this phase and the subsequent phases are all successful on a limited-release basis, look for the brand to do a full launch of the e-Golf across the nation.
Will this new e-Golf Limited Edition be successful?
Continue reading to find out what I think.
Volkswagen e-Golf Limited Edition originally appeared on topspeed.com on Friday, 6 March 2015 08:00 EST.
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