The world of MotoGP doesn’t see a whole lot of involvement from watchmakers the world over, at least when you compare it to the luxurious world of Formula One. At this point, only Tissot and Lotus are the two timepiece companies that are associated with MotoGP. But now, a Florida-based company has thrown its name into the ring, joining forces with Ducati’s satellite team Pramac as a team sponsor.
The brand, called Lapizta is a neophyte in the watch-making business, having been in existence for only five years. But don’t misconstrue its age in the business as a bad thing because Lapizta is entering the world of MotoGP with guns blazing, having taken the onus of being the official timepiece of the Pramac racing team and its riders, Yonny Hernandez and Danilo Petrucci.
It still has a long way to go to reach the level of Lotus, which already inked two-time world champion Marc Marquez to a sponsorship deal, and Tissot, which has been a title sponsor for the Australian Grand Prix. That said, there’s a tremendous amount of opportunity for the new watchmaker to make a name for itself in MotoGP, considered by many as the premier bike racing series in the world.
Just being associated with the Ducati-powered team and the series as a whole offers Lapizta the kind of exposure it needs to market its existing line of timepiece models, beginning with the $295 Amur base model all the way up to the most expensive model in its catalog, the $695 Oryx watch.
Being involved with the Pramac Racing Team should give it the publicity it needs to further expand its business. That would be a great achievement considering that Lapizta only entered the market in 2010.
Click past the jump to read more about the Pramac-Lapizta partnership.
Pramac Racing Team Adds Lapizta as Team Sponsor originally appeared on topspeed.com on Monday, 12 January 2015 16:00 EST.
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