Trucks and high-performance cars definitely made their presence felt at the 2015 North American International Auto Show, but when all is said and done, it could be the Buick Avenir Concept vehicle that turns out to be one of the most important introductions in Detroit. Avenir is French for "future" or "coming soon," and we can only hope that this new concept vehicle hints at a new flagship sedan for Buick. Buick has definitely turned its lineup around starting around 2010 and 2011, but the addition of a stunning, all-wheel-drive flagship like the Avenir Concept would punctuate this brand’s renaissance.
In recent years, rumors have swirled regarding a Buick attempting a four-door coupe in a similar vein as the Porsche Panamera, and while that sounded like an impossible feat for an automaker like Buick, the Avenir Concept is definitely a home run. Unlike most concept vehicles, there is an impressive amount of realism in every aspect of the Avenir. It isn’t powered by a mythical 600-horsepower, plug-in hybrid powertrain, the styling isn’t too extreme that we couldn’t imagine it out on the road and even the interior — while obviously conceptual — still has the feeling of a production car.
More importantly, Buick’s global momentum has progressed enough that we could really see the brand green-lighting a halo vehicle such as the Avenir. With a lineup filled with front-drive sedans and crossovers, the timing is perfect for Buick to become a true player in the luxury segment with a flagship based on this concept.
“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense. It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go,” said Ed Welburn, vice president of General Motors Global Design. “The interior is designed with the driver and passengers’ comfort and well-being in mind.”
Click past the jump to read more about the 2015 Buick Avenir Concept.
Buick Avenir Concept originally appeared on topspeed.com on Wednesday, 14 January 2015 14:00 EST.
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