If you were hoping the rumors that Porsche was going to build the 718, a car smaller and cheaper than the current Boxster were true, I am about to break your heart. During the Paris Motor Show, Automotive News caught up with the CEO of Porsche North America, Detlev von Platen, to discuss the future of Porsche and he quickly shot down the idea. "You won’t see anything lower than the current Boxster model," he said. "We had many discussions about this in the group, and the decision was made that the time is not right."
It comes down to deciding what makes a proper “entry-level” car for the brand. If you take the label too far down the pricing range, you risk sacrificing brand cache that brings buyers into the higher tiers. According to von Platen, "Our entry model is our pre-owned program." So if you want a cheaper Porsche, go buy an old one.
Von Platen may have been forward with information regarding the small cheaper “718”, but remained exceedingly tight-lipped when it came to questions regarding the potential Ferrari-competitor “988” and the smaller "Pajun" sedan. Considering there was no out-right refusal about these new models, coupled with the unsurpassed demand for the new Macan, Porsche has plenty of resources to create a few new cars for the portfolio.
As always, keep it locked here on TopSpeed.com for the details on any of these new models as soon as we get them.
Click past the jump to read more about Porsche’s rumored 718.
Porsche Says 718 Won't Happen originally appeared on topspeed.com on Tuesday, 7 October 2014 07:00 EST.
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