There are a handful of ways a car can rebrand. It can follow a similar path Jaguar and Volvo have taken by introducing new-generation models or it could it do what Infiniti did by renaming its models. The latter appears to be the route Cadillac is taking, and the latest renaming strategy deals with its new crossovers and SUVs.
Forbes is reporting that the American automaker is set to introduce a new “XT” designation for its big models to complement the already-announced “CT” designation for its new cars. The only exception would be the Escalade, which isn’t going to have a name change anytime soon.
Cadillac plans to differentiate its models by adding a number following the XT designation to signify the size of the model relative to other SUVs in the lineup. With this line of thinking, the XT1 will probably the smallest of the bunch followed by the XT2, XT3, and so on and so forth.
Cadillac’s objective in changing its model’s nomenclature is grounded on clearing up any kind of potential confusion surrounding its current lineup of model names. In other words, Caddy finally realized that the ATS, the CTS, and the XTS do sound similar to each other save for the first letter of those names.
Then there’s the matter of firmly entrenching itself into the same level as its main competitors: BMW, Audi, and Mercedes-Benz.
All three German brands use different derivatives of alphanumeric names, making it easier for people to distinguish one model from the other. That’s what Cadillac is shooting for now that it’s beginning the first step towards overhauling its lineup.
The question now is how long it’ll take Cadillac to fill out the XT lineup seeing as it only has the SRX and the Escalade in its current crossover and SUV lineup.
Click past the jump to read more about Cadillac’s new naming scheme.
Cadillac to Use the 'XT' Designation for its SUV Lineup originally appeared on topspeed.com on Friday, 3 October 2014 07:00 EST.
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