Jaguar’s FEEL XE campaign entered its next phase ahead of the Jaguar XE’s debut at the Paris Motor Show. This time around, the British automaker enlisted the help of noted British designer Stella McCartney to dress up a fleet of XE models in her own Spring Superhero print. Yes, the images you see covering the British luxury sedan are part of McCartney’s new superhero-themed line. Jaguar’s really going all-out to promote Feel XE, a platform it created back in July 2014 to “harness the spirit of British creativity and innovation." The company even tapped influential figures in music, film, and design to help promote the campaign.
That’s where Stella McCartney comes in. The popular British designer is lending her new superhero print into the XE, creating a playful and dynamic exterior that meshes well with its high-class interior. I admittedly don’t recognize any of the superhero heads printed into the XE, but I do appreciate that the XE can still have a fun side to it to bolster its reputation as an all-world sports sedan.
The superhero-clad Jaguar XEs will be parading in Paris on Monday, September 29, 2014 where they’ll be taking part in McCartney’s Paris Fashion Week Show on the same day. From there, the countdown begins to the Paris Motor Show where Jaguar is set to announce full details of the entire XE range.
Click past the jump to read more about the Jaguar XE by Stella McCartney.
Jaguar XE Superhero By Stella McCartney originally appeared on topspeed.com on Tuesday, 23 September 2014 09:00 EST.
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