mardi 13 juin 2017

IWC Schaffhausen Pays Tribute To AMG's 50th Anniversary The Only Way It Knows How


Mercedes-Benz is celebrating AMG’s 50th anniversary in style, and now that Swiss watchmaker IWC is involved, that statement can be taken quite literally. The Swiss-based premium timepiece company has served as the official timekeeper for Mercedes-AMG since 2004. IWC is marking the celebration with a special edition version of its Ingenieur watch.

The watch is low-key compared to what we’ve become used to when automakers collaborate with watchmakers. Often times, these collaborations result in outlandish-looking watches that are either decked in fancy trim, have elaborate straps, or are just look plain bonkers. But IWC opted for a subtle approach with its AMG anniversary watch, resisting the urge to be flamboyant and instead opt for class and sophistication. The result is a watch that showcases the style, grace, and all-around performance that AMG has been known to provide for the last five decades. Only 250 examples of the IWC Ingenieur Chronograph will be made. And while there’s still no price on these limited edition watches, we do know five of them came with the special edition AMG GT3 race cars Mercedes-AMG unveiled at the Nürburgring in May.

Continue after the jump to read the full story.





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