Indian motorcycle company Royal Enfield has launched its official online store. The increasing popularity of online shopping in countries all over the world made the decision to open its own online retail store a slam dunk for Royal Enfield. It’s still in its launch phase, so expect a few kinks and bugs as you enter, but for the most part, the new online store should be up and running in full capacity in no time.
The concept of online shopping isn’t new in the US, although I’m not actually sure how prevalent it is in India. That said, Royal Enfield’s new online store is a great way for the company to extend its reach in the country and provide fans and riders a chance to deck themselves out with official company merchandise ranging from clothes, shoes, accessories, and riding gear.
Despite being in the launch phase, the online store can already accommodate purchases from customers located in 126 cities and towns spread all over the South Asian nation.
The usual modes of payment apply for the new online store, as is access through a wide variety of electronic devices ranging from smartphones to tablets and laptops.
It’s unclear when Royal Enfield will broaden the store’s reach as far as paying customers are concerned, but since it’s still technically a start-up enterprise, it’s probably prudent to exercise a little patience as far as our expectations for the site are concerned.
I do hope that the company begins offering its online merchandise to other countries, especially the US and Europe. That is, after all, good for business, right?
Royal Enfield Launches Online Store, India Gets First Dibs originally appeared on topspeed.com on Wednesday, 25 March 2015 18:00 EST.
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